With more than a decade of experience in the multifamily housing industry, Aaron brings a dynamic blend of sales expertise, strategic foresight, and leadership acumen. His deep understanding of client needs and industry trends positions him to guide HandyTrac through its next phase of growth and product development.
Aaron’s leadership journey is rooted in a strong foundation of discipline and competitiveness. He attended The Citadel on a baseball scholarship, where he distinguished himself athletically and began honing the tenacity and drive that have defined his professional career. Over the years, he has earned a reputation for delivering results, cultivating client relationships, and leading high-performing teams across the multifamily landscape.
“I am honored to join HandyTrac as CEO and to build upon the company’s longstanding commitment to safety, security, and customer success,” said Beasley. “HandyTrac has an incredible reputation, and I’m excited to work with this talented team to expand our impact and continue innovating for our clients.”
As part of this transition, John Lie-Nielsen, founder and former CEO of HandyTrac, has assumed the role of Chairman. John’s vision and leadership have been instrumental in establishing HandyTrac as a trusted name in key control. Under his guidance, the company has consistently set the standard for accountability, compliance, and operational efficiency in multifamily housing.
“Aaron is a proven leader with the experience and insight to guide HandyTrac into the future,” said Lie-Nielsen. “His passion for the industry and commitment to customer service align perfectly with our values. I’m confident that under his leadership, HandyTrac will continue to thrive.”
With this leadership evolution, HandyTrac reaffirms its mission to deliver secure, smart, and scalable solutions to property management professionals nationwide.
